Available for new projects

I'm Rafael Moreno, shaping digital products at the intersection of design and product thinking, with a focus on clarity in complex systems.

FocusProduct Management
LocationBarcelona
Experience+5 Years
Portfolio
2020–2025CupraAutomotive / HMI Design↘
2025–2026Facilitea/CaixaBankEcommerce / Banca↘
Personal Projects
2026Crafted BytesDesign Blog↘
Principle 01
Make Things Click
I organize teams and ideas until everything starts to make sense — and move.
Principle 02
Care About the Details
Good products are built on small decisions. I focus on quality, clarity, and getting things right.
Principle 03
Finish What Matters
I take ideas from scratch to real products people can use — not just concepts or decks.